In addition to the PlayStation 3, PlayStation Vita sales also increasingly lethargic. And Sony had to correct these handheld console prices to be more affordable.
Based on data from market analyst NPD Group, in the United States, the PlayStation is no longer a top-selling game console, overtaken its main rival the Xbox 360.
Well, in the midst of a poor financial condition, Sony introduced the latest generation PlayStation 3. Lighter, leaner, and have lower production costs than the previous generation.
Data from NPD also write financial reports Sony is less encouraging. Throughout the months of April to June, a Japanese manufacturer that had a net loss reached $ 314 million.
Apart from the cost of production to be trimmed, the latest generation of PlayStation 3 is also expected to open the new opportunities for Sony to compete with Microsoft.
"The shape is more compact not only more attractive to consumers, but also reduce costs in production, shipment and storage," analyzes Piers Harding Rolls, Head of Games from IHS Screen Digest.
Latest PlayStation 3 does offer a fresh look, but this console is still too expensive, so it would be difficult to compete with Nintendo Wii U will be launched from 18 November 2012 in the United States.
"It (the new PS3-ed) will open the door for better margins Sony, and give them the opportunity to be more aggressive towards 2013," said Harding-Rolls, as reported by the bbc and we were quoted on Thursday (20/09/2012).
Meanwhile, the PlayStation 3 Latest Considered too costly,.
Sony has just released a new PlayStation 3 with a more slender body than the previous series. But unfortunately, this console is still considered too expensive to compete with its competitors.
Third PlayStation 3 for Sony claimed 50% slimmer and lighter than earlier generations, launched in 2006, and 25% slimmer than the PlayStation 3 Slim introduced since 2009 years.
On the sidelines of the festival Tokyo Game Show, Sony showed off a new PlayStation 3 variants are distinguished in the storage capacity of 500 GB, 250 GB and a 12 GB flash memory use.
Latest PlayStation 3 500 GB version priced at $ 300, the price is the same as the PlayStation 3 320 GB today. Then for a capacity of 250 GB is bundled with Uncharted 3 and appreciated USD 269, about $ 20 more expensive version of the 160 GB today.
With his new body, predicted the current PlayStation 3 production cost less than the previous generation. But this does not seem to be offset by significant price reduction.
As we quoted from the digital trends, Thursday (20/09/2012), at a price that is considered less fit, the New PlayStation 3 is expected to be difficult to compete with Nintendo Wii U is also immediately released.
While the 12 GB version that uses flash memory is limited only released in certain countries like Hong Kong, Australia and Europe.
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